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Beer Sheva Library
Project type
rebranding
This social media series repositions the Be’er Sheva Library as a contemporary cultural institution rather than a traditional public institution.
The visual language draws inspiration from exhibition posters and museum communication systems. Archival black-and-white photography serves as a base, while a bold typographic hierarchy and subdued accent colors introduce a contemporary layer.
Each post functions as a cultural statement – minimalist, dramatic, and intentional. The contrast between historical imagery and modern graphic intervention reflects the dialogue between memory and contemporary urban culture.
Through this series, the library is framed not only as a place of books, but as an active archive, a living exhibition, and a dynamic cultural space within the city.













